MAXHOSA AFRICA, a South African knitwear brand founded in 2010 by Laduma Ngxokolo, originating in the desire to explore knitwear design solutions suitable for amakrwala (Xhosa initiates). The vision began by creating a modern Xhosa-inspired knitwear collection suitable for this market. Laduma, having gone through this process, felt compelled to develop premium knitwear in celebration of traditional Xhosa aesthetics.Through accessing and playing with the astonishing power of traditional Xhosa beadwork patterns, symbolism and colours, MAXHOSA AFRICA was born.
MAXHOSA designs showcase the beauty, culture, language and aspiration of the Xhosa people. MAXHOSA AFRICA allowed this tradition to evolve into a contemporary form that resonates with fashion markets worldwide. Today our brand is at the forefront of African luxury, premium and mass heritage fashion & lifestyle.
MAXHOSA Africa (Our Story) How it’s made – Behind the scenes
For centuries now our forefathers and generations before them fought for justice and peace, many have failed and some passed the barton from one generation to the next. We, the current generation, are meant to reach the pinnacle of our ancestors sacrifices.
Renaissance describes a moment when the quantity and quality of intellectual and artistic output are perceived as signalling “a monumental historical shift” in the life of a people, nation, or region.
We are the ones our ancestors have been waiting for over centuries.
Laduma Ngxokolo is one, in his desire to evolve and showcase African culture to the world, Maxhosa Africa’s shift is creating a new colorful world
